ABOUT

At SØNTANS, "the new uniform", we live by the ethos of “buy less, buy better”.  We create closet essentials that are designed responsibly and meant to be kept forever.

SØNTANS was born out of a desire for a trans-seasonal wardrobe that values quality over fast fashion trends.  For the person who values style, comfort, and sustainability. Purposefully designed, responsibly produced.   

I have spent the past 25 years designing for multiple brands and labels and dressing other people. I came to the realization about 15 years ago that I could consume heavy amounts of fast fashion or I could thoughtfully invest in my closet.  I decided that spending more on well made clothes that would last a lifetime was more important than feeding the fast fashion machine: a machine that in the long run is exhausting, expensive and just truly wasteful.  So was born the ethos of "Buy Less, Buy Better".  

I have spent a career and lifetime trying to find the perfect wardrobe essentials with just the right fit, quality, details, fabrics and manufacturing process.  Rather than find them, I decided to create them.  Søntans is a modern approach to wardrobe essentials,  pieces that become the foundation of your wardrobe and personal style. At the heart of any Søntans garment is a well made, well thought out piece of clothing that transcends seasons, trends and is responsibly produced.  SØNTANS the end of more... democratic for all.

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